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Matthew Villaflor posted an update 3 years, 2 months ago
Been sharing my weekly email for about 4 years now. I started with Ricky’s constant contact template but then moved it over to my brokerage’s CRM. Originally I was linking to a 3rd party blog but have since been writing my own blog on our team website and linking to that. I get about a 30% open rate on average with about a 0.25% – 0.5% click rate. Currently sending out to 1400 contacts. Would love to hear your input on how I can improve click-through rate.
why did you move away from constant contact? I saw someone mentioned it was limited to sending gmail accounts not sure why.
Joannalyn – I had no intention of moving away from Constant Contact because it’s a good value but someone within my brokerage showed me how to do the same thing inside our CRM for free. It’s not quite as good but close enough and financially it made sense. My CRM will also log the activity within the contact records so having it all in one place also made sense.
Matthew, besides the click-through rate and open rate…have you gotten any other response from your weekly email? Phone calls, emails, appointments…?