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  • Jared Neale posted an update 3 years, 4 months ago

    I’m curious to know how agents add value to their listings? For instance, do you include a staging consultation, pre-listing inspections, pre-listing title reviews? If so, let me know the details and how you pay/charge for these extras. I am thinking of having 3 options that include those extra value items, but I’m not sure exactly how to implement them. My brokerage is 100% commission and I feel like I have a secret weapon in regards to how I can use the extra commission towards extra value for the client. Thanks!

    • Aw man, was hoping to get some feedback from ya’ll!!

    • Hi Jared-I do three things:
      1. I got extra education through a local inspection company, and they gave me a “Realtor inspection expert” designation. I don’t pass myself off as any kind of “expert” but I do let my clients know that I got the extra education and I do an informal pre-inspection to get ahead of repairs. If there’s a pricey fix that the seller doesn’t want to take on, I get a quote from a contractor. I’ve found that just having the quote handy makes negotiation a lot easier. If it’s an obvious problem, I will send the quote to the buyers agent before the showing. It’s really saved a lot of hassle on my last three transactions.
      2. I offer to have their home professionally cleaned (on my dime) if they handle the declutter. On a current listing I actually spent a full day also doing the declutter for my client since he is out of state.
      3. I found a great photographer/videographer that does drone video as well. He charges a few hundred dollars more than his competition, but his work is the best in my market. Almost nobody in my market pays for the cinematic walkthrough & drone, so it’s helped me get listings when I show my marketing compared to others. Example: https://www.aryeo.com/v2/000adbb0-7d1e-488b-a958-4f39a05cccc1/videos/115606

      I do a 9 month contract with my listings, and if the client cancels before the contract expires, then they will owe me 1k reimbursement for the photography expense, and I would eat the $300 cleaning. This would be tougher to do at a lower price point, but I only target 400k+ homes. I do a 6% 3.25/2.75 split with the buyers agent to recoup the costs. I haven’t heard any complaints yet since most agents are doing 5% @ 2.5/2.5 split in my market.

      Hope this helps, and hope to see some other ideas!

    • Thanks CJ! This was the kind of info I was looking for. I am interested in knowing how you write up the terms for the reimbursement. Do you include that in your exclusive sellers agreement?